SGM is a consultancy specializing in developing "Big Data" collection systems intended for data-driven decision-making and data-rich services. SGM also provides experienced guidance on privacy ethics and regulations.

SGM provides end-to-end services in partnership with Software Innovation Lab (Development) and Nezsoft (Testing). Services span design and requirements-gathering to development and analysis to stewarding the data collection system as it evolves over time.

SGM was created in 2007 by Alex Selkirk and operates out of New York City and the San Francisco Bay Area.

Alex Selkirk Principal

For most of the past 10 years, I've been designing and managing the development of large-scale data collection systems at Microsoft in both Redmond, WA and Silicon Valley and before that, at Epinions.

At the end of 2006, I left Microsoft to start SGM and a non-profit organization called the Common Data Project (CDP) to create an "datatrust" sharing service to safely broaden public access to sensitive data. SGM is a private consultancy. CDP grows out of a personal desire to see the kind of data-driven decision-making and data-rich services SGM helps to build, made available to the public for research and policy work.

While CDP presses ahead on policy issues, SGM is working on building out the core technologies that will enable the CDP datatrust service.

I graduated from Yale University with a B.A. in Political Science, but spent a lot of time doing this.

Tony Gibbon Program Manager

Tony's work on data collection systems has gotten him interested in making data more broadly consumable and accessible. Outside of work for our clients, he is driving the development of the SGM Data Dictionaryas well as taking the lead on technical explorations for some of the core privacy functionality that will enable the CDP datatrust. Read more...

Tony has a B.S. in Computer Science from the University of Washington and lives in Seattle.


David Dehghan Principal, Software Innovation Lab LLC

David has worked in the technology industry for 10 years on a range of different projects from server products and services to mobile devices. In 2008 David left Microsoft to found the Software Innovation Lab to develop highly scalable and reliable data analysis and data mining solutions.

David and his team work closely with SGM on many projects, providing deep technical expertise and a capable and agile software development team.

David has a B.S. in Computer Engineering from the University of Western Ontario. Software Innovation Lab has offices in Seattle and Beijing.

Tom Wang Principal, Nezsoft Limited

Tom's experience covers a broad range of areas from development tools to IP telephony to client interfaces and web search at IBM and Microsoft. In 2007, as an experienced technical lead, he left Microsoft to found Nezsoft and build a company that could provide rigorous quality in software development.

Tom and his team work closely with SGM on projects that require an additional level of technical scrutiny and quality assurance.

Tom has a B.S. in Computer Engineering from the University of Waterloo. Nezsoft has offices in Seattle and Beijing.